The weather has finally gotten cold enough to force me into that most hated of fall tasks: taking in the air conditioner. There's nothing like crumbling foam, spiders galore and stinky water sloshing around in the bottom tray to bring joy to the process.
However, even this cloud had a silver lining. Our A/C unit is a Fridgadare. It says so on the panel, on the instructions, and even on the plug. You can't ignore it.
I just noticed that the name is printed in large, black letters on the outside of the unit. Brilliant! Everyone walking or driving by outside sees our little billboard hanging there from the window. A defacto recommendation, free advertising, and perfect product placement.
Bottom line: unlike car makers, put your name and logo everywhere - on all 6 sides of your product packaging, on your shirt, on your car, on your hat. Just because you don't see it doesn't mean it isn't there. Kinda like that tree in the forest...
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