I watched an ad from Dodge on TV last night. Their tagline was "the longest lasting line of trucks in America". Now my dad had a Dodge truck, and it started falling apart as he drove it off the dealer's lot. In a couple of years there wasn't a spot on it that wasn't rotting away or falling off.
Hence my skepticism.
Then I thought it over. The tagline did not say "line of longest lasting" - it said "longest lasting line". Which really means that the "Ram" line has been around a long time. The actual trucks may drop dead immediately after sale, but Dodge has been selling Rams for a long time.
Interesting approach.
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