Tuesday, February 16, 2010

In TV Advertising, Timing is Everything

While recently feeding my Discovery Channel addiction, I noticed an interesting juxtaposition that had me giggling and calling friends. The latest E-trade ad shows their trader spokes-infant making fun of an adult trying to get rich by buying lottery tickets. (I'm not sure Lotto is much worse than the stock market these days, but I digress.) The next ad was from the NY Lottery and featured their newest offering, Powerball.

Somewhere there is an ad buyer who should seriously question their choice of career. And the NY Lottery folks need to pay attention to where their ad dollars are going. Geeez!

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